WHAT IS API?


An Application Programming Interface (API) is a set of certain functions and procedures which are used by the user to access different applications. An API acts as an interface that enables interactions between applications. APIs carry the user’s requests to the particular system and return the desired responses. These programming logics not only make the user experience simpler by being more intuitive but also facilitate the interconnectivity between different devices which is a vital feature in today’s highly networked world.



Advantages of API

APIs enable the sharing of data between businesses and communities through their open architecture.

APIs make it possible to communicate with multiple devices such as desktops, mobiles, and more.

APIs strengthen the relationships between an organization and its customers.

Use of APIs helps in establishing a stronger foothold and greater brand credibility for a business.

APIs facilitate faster growth by open avenues for strategic ties with other businesses.



Types of API

APIs can be classified into two types depending on the approaches used for the development of a mobile app.


RESTful APIs

These APIs are based on entities where an entity represents an object of a system. They are based on the Representation State Transfer (REST) technology and make use of the HTTP request to perform desired operations on data. REST, which is generally used in mobile apps and social media networking applications among others, is generally preferred for its simplicity and effectiveness.


APIs based on Data Transfer Objects (DTO)

The APIs designed on the basis of Data Transfer Objects or DTO. The APIs, in this case, execute rigorous operations while the internal data structures continue to be concealed. DTO based APIs are widely used in business applications that lay greater impetus on programming and logic.

HOW DO APIs BENEFIT A BUSINESS?

APIs have a wide range of benefits in store for the businesses which make use of them.

• Easing out the process for the customer

APIs make life incredibly easier for the customer by retrieving the required results without any user intervention. This will help in striking a chord with the user and result in establishing stronger relationships with the customers.


• Making it convenient to build fine apps

With the help of APIs, app developers can build light-weight apps that are less in file size and yet make it feasible to provide a wide range of functionalities to the customers.

• Empowering Customer Relations Management

APIs make it possible to gain a better understanding of the customer needs with social insights. They make it possible to cater to the specific needs of the customers by combining the company’s customer base with their social media presence.

• Investing in futuristic technology

By investing in APIs, a business is assured to be up and running with the upcoming technologies as APIs not only enable the quintessential feature of interconnectivity but also have the potential to promote unprecedented growth of the business.

• Providing smarter ways to build alliances with other businesses

A business can make use of APIs to connect with other businesses in order to achieve the desired results. This will not only help in equipping the system with multiple capabilities but also strengthen the strategic ties between various businesses

Technologies Used

We make the best possible use of the available technologies so as to harness all their features and deliver exceptionally dependable and efficient APIs.

- MySQL/ Postgresql DB

- Pure REST

- OAuth2/ JWT Security

- OWIN security

- .Net Web API

- PHP API

- C# API